Let’s consider some biblical principles and practical suggestions relating to “door-to-door” neighborhood evangelism.
1. Use common ground to “break the ice.” Jesus used something as simple as a water well as an “ice-breaker” to speak to the Samaritan woman of spiritual things (John 4). The fact that you live on the same street or within the same general neighborhood as others provides a natural opportunity to knock on their door, introduce yourself as a neighbor, and extend a simple invitation to study the Bible, in either a public or private setting. This opportunity is available to every Christian. What fits “common ground” more aptly than the fact that you live on “common ground”?
You have at least a small degree of credibility in your neighborhood. In Acts 21:40, when the crowd heard Paul speak in Hebrew, they gave him at least a few minutes of their attention. Because he seemed to be “one of them,” they were willing to listen to him for at least a moment, and Paul made good use of that short window of opportunity.
Similarly, when we can point to our house and people realize that we are a part of the neighborhood, they will usually give us at least a moment of their time—which is all you need to let them know of some spiritual effort you, or the local church, are involved in to which you are inviting them. You have far more credibility than do a pair of unknown, so-called “Elders”, in white shirts and black ties, who come knocking on their door from time to time.